Trivection oven

Trivection oven

The Trivection oven is a Convection microwave created by General Electric, which combines radiant heat, convection and microwaves for customized cooking. According to GE, it cooks food five times faster than a traditional oven.

The product is notable mainly for being prominently featured in the pilot of the American situation comedy "30 Rock", where the character of Jack Donaghy (played by Alec Baldwin) describes the product, claiming to have invented it himself and pegging it as his "greatest triumph" after years and years of market research. Jack Donaghy's description of the product is taken near verbatim from GE’s website. He later uses the oven as a metaphor for "The Girlie Show", saying that Tracy Jordan (Tracy Morgan) is the "third heat". Also notable, is the fact that television chef and Food Network star Alton Brown host of Good Eats was consulted in the design of the Trivection Oven. [ [http://www.cnet.com/8301-13553_1-10004441-32.html Alton Brown teams up with GE] ]

The Trivection oven’s inclusion in 30 Rock was widely seen as an example of product placement, especially since the same product was later advertised during the commercial break. [ [http://www.defamer.com/hollywood/30-rock/great-moments-in-shitergy-30-rock-and-the-ge-trivection-oven-207248.php Great Moments In Shitergy: '30 Rock' And The G.E. Trivection Oven] ] [ [http://www.kitchencontraptions.com/archives/007881.php Trivection Oven at Kitchen Contraptions.com] ] However, Tina Fey, the show’s creator and writer of the episode, has stated the oven was actually included in the show purely as a joke and that GE had nothing to do with it, although she suspects that "maybe somebody's taking credit for it." [ [http://www.accesshollywood.com/news/ah1969.shtml On '30 Rock,' Tina Fey Draws From Her Past At 'SNL'] ] Allison Eckelkamp, a spokesperson for GE, confirms this and says that GE chose to run ads for the oven during the commercial break to make sure viewers knew it was a real product. [ [http://www.twice.com/article/CA6396950.html?industryid=23104 GE's Trivection Oven Gets Ready For Its Close-Up] ] General Electric is the parent company for NBC, which produces and broadcasts "30 Rock".

References

External links

* [http://www.geappliances.com/products/introductions/trivection/ The Trivection oven on GE's website]


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